UX Designer · Sydney, Australia
I'm a UX Designer and Strategist specialising in Product-Led Growth, with an unconventional background spanning software development, consulting, and design. I relocated internationally to pursue a Master's in Interaction Design — and I've never looked back.
I craft seamless, user-friendly experiences by bridging the technical and the human — using metrics and user insights to inform every design decision.
Applying the Double Diamond methodology to design meaningful, positive change through research, ideation, and validation.
Mapping digital touchpoints to build brand loyalty and design seamless end-to-end customer journeys.
Using scientific experimentation methodologies — from CRO testing to data-informed design decisions — to drive measurable growth.
Mobile-first e-commerce redesign for KFC South Africa — a global QSR client with 3 million monthly users. Led end-to-end UX/UI design and conversion rate optimisation to simplify the digital ordering experience.
Many projects are restricted by NDAs. Happy to walk through process and methodology on request.
Request Case StudiesOpen to new opportunities, collaborations, and mentoring conversations.
shruthi.sasidaran@gmail.com